Established in 2013, Rodeo Time is the official shop for authentic Dale Brisby merchandise, including country, Western, and rodeo-themed apparel and accessories.

We’re an American brand made up of a tight-knit team of real-deal rodeo riders, ranchers, and ropers who wouldn’t have it any other way. Our cowboss is the one and only Dale Brisby, so you know we’re not messin’ around. Pow Pow!

Dale Brisby wearing sunglasses and a cowboy hat

Dale Brisby: The Man, The Myth, The Legend

You ain’t a cowboy if you don’t know Dale! A man of repute who wears many hats, Dale’s the greatest bull rider who ever lived, a living cowboy legend, and the original ‘Ol Son. You might recognize his handsome mug from YouTube or the Netflix original series How to Be a Cowboy

Dale Brisby lives a simple life. When he’s not ridin’ bulls or punchin’ fools, he’s probably out and about doing some light to moderate ranchin’ at the Radiator Ranch on the sunny shores of the very real town of Winnebago, Texas (population: 17).

guy wearing a winnebago rodeo team tee

We’re Keepin’ It 90

Dale would never steer you wrong—no bull. We’re proud to offer high-quality apparel that looks sharp and feels soft. We only use the finest materials that’ll hold up to wild lifestyles, from rodeoin’ to honky-tonkin’. Go ahead and take a gander at our t-shirts, hoodies, caps, cowboy hats, and backpacks, and don’t forget kids' clothes for the young buckaroos!

Join a Community of Legends

Well, now that you know our story, how about introducing yourself, ‘Ol Son? Follow Dale Brisby on Instagram, and subscribe to the Dale Brisby YouTube channel and Rodeo Time YouTube Channel. Join a friendly, rowdy community of like-minded folks, and get involved in the action. It’s Rodeo Time, America! Chute yeah!